CONSUMER
INSIGHT

Digimind Agency - Beyond Digital Performance - Digimind

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We specialize in facilitating market research endeavors within the Southeast Asian (SEA) region, empowering brands to distinguish themselves and thrive amidst the fierce competition spanning multiple markets within this dynamic region. Our collaborative approach entails partnering with brands on comprehensive, full-service SEA market research initiatives, enabling them to forge closer connections with their customer base and launch innovative products and communication strategies that resonate across diverse markets. Additionally, we extend our expertise to organizations seeking fieldwork partnerships, aiding them in reaching the appropriate respondents across various SEA markets.

Operating from our strategic base in Singapore, we conduct exhaustive market research endeavors across the SEA region, enabling clients to unravel the intricacies of each market and devise strategies to expedite growth in their target countries. Our portfolio encompasses diverse ventures, including assisting automotive brands in comprehending vehicle usage trends in Vietnam and collaborating with automotive clients to successfully roll out new product lineups.

We take pride in executing fieldwork across SEA in-house whenever feasible, leveraging our team's linguistic proficiencies to their fullest extent. Our in-house call center boasts extensive reach and coverage, conducting approximately 7,000 interviews annually and enlisting 3,500 participants for qualitative studies. This comprehensive approach equips us to undertake projects targeting both B2B and consumer audiences on behalf of your brand, spanning every corner of the SEA region.

Consumer Insight

Brand and advertising research

By bridging the gap between businesses and their customers, we provide invaluable insights into market dynamics, enabling organizations to future-proof their strategies and stay ahead of the curve.

Customer and market understanding

We delve deep into understanding what resonates with your target audience, crafting communications that cut through the clutter and leave a lasting impact.

New product development research

Partnering with brands from concept inception to pricing strategies, we guide the development of winning products, ensuring they resonate with consumer needs and preferences.

Insight activation

Our commitment extends beyond research debriefs. We take the extra step of workshopping findings and creating compelling creative outputs, elevating the impact of research and transforming insights into actionable strategies.

Online and offline fieldwork services

As a trusted fieldwork partner to top-tier organizations, we provide comprehensive data collection services both online and offline, furnishing clients with the critical information necessary for informed decision-making.