MINI x UK Festival Event

Event Activities and Information:

EVENT OVERVIEW

UK FESTIVAL is a popular cultural event organized by the British Embassy to celebrate 50 years of diplomatic relations between the UK and Vietnam.

The event brings together a series of prominent UK brands to display products and organize experiential activities, in which MINI is the booth that attracts the most attention with the best traffic, check-ins and conversions

Event information: held in Hanoi and Ho Chi Minh City, number of participants (>5200), number of test drives (128), contract signings at the event (4).

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